Tag Archives: e-commerce

Social Media Trends to Watch in 2016

2016 is almost here! At Yearick-Millea we’re starting to map out next year’s social media strategy for our clients and taking a look at some things we believe will be important come 2016. Here are some of the things we’ll be keeping an eye on in the upcoming year:

  •  The continued rise of advertising – The importance of advertising on social media will continue to grow throughout 2016, as social media will become more “pay to play” than before. The good news is that ad targeting will keep getting more drilled down, resulting in more effective ad campaigns.
  • Periscope – The live broadcasting app owned by Twitter will be a huge part of social media in 2016. It has been used in the obvious ways – news and sporting events – but in 2016 it will replace video in some cases to create an exclusive feeling for content.
  • User-generated content – We will continue to see a rise in the use of user-generated content for social media, especially for retail brands. Customers trust the word of other consumers far more than the brand, so creating a trust based on how other customers feel and interact with your brand will be vital.
  • Quality over quantity – Create quality posts with thought and strategy behind them instead of large quantities of simple posts that don’t provide quality information or contribute to your overall brand strategy.
  • A move away from clickbait-type headlines – The backlash from “You’ll never believe what happened next…” type headlines will grow on Twitter and Facebook. In 2016, we’ll see a shift from headlines written for clicks back to informative headlines that rely on the piece’s quality.
  • Expanding integration of e-commerce – Everywhere you look on social media you can find one-click buying and donation buttons. This proliferation of e-commerce on social media channels will continue to expand throughout 2016. The real question to determine their success will be if people trust the security behind these easy shopping shortcuts or not.

What do you predict will be the social media trends during 2016? Let us know in the comments.

Social Media Trends to Explore in 2015

It’s hard to believe that it’s almost 2015! Here at Yearick-Millea, we’re starting to think about trends we should be exploring for our clients in the new year. The following are a few trends we think will be important on social media in the upcoming year:

  • Instagram – If you have clients in retail, beauty or other visual industries, it’s time to make sure they’re on Instagram! Instagram continues to grow—it just surpassed Twitter in users—and it is the most popular visual social media network. Also important to remember is that unlike Pinterest, Instagram’s user base is more diverse.
  • Facebook – Unfortunately, being successful as a brand on Facebook in 2015 will mean paying more for ads and even post views. With post views continuing to drop as result of Facebook’s News Feed algorithm, brands will need to be creative with their ad spend. Good content will remain a must, but it’s looking more and more like paying to play is, too.
  • Ello – Keep an eye on Ello in 2015 – the newest social network is still in beta, but it continues to grow each day. However, before you consider it for your brand, remember that Ello is meant to be the “ad-free” social network to counter Facebook. A careful strategy with a focus on conversation and engagement, not selling, will be vital to any brands trying to use Ello.
  • Customer service – Social media has been the go-to option for customers for some time now, but in 2015 expect customers to want faster response times and more personalized responses. It’s important to map out your response procedures and determine who is responsible for customer service to be prepared for this. As you know, a negative customer service experience gets more press than a positive one.
  • Analytics – Social media analytics will continue to grow and delve deeper into customer behaviors online, allowing brands to better target new customers and retain old ones.
  • E-commerce – With the development of “buy” buttons on Facebook and Twitter, social buying is something retail brands should monitor as they become available. It’s not yet known if these buttons will be popular and seen as an even easier way to purchase items or as an invasion of privacy that people will be uncomfortable with.

What are your predictions for trends in social media during 2015? Let us know in the comments!

2015