Tag Archives: clickbait

Social Media Trends to Watch in 2016

2016 is almost here! At Yearick-Millea we’re starting to map out next year’s social media strategy for our clients and taking a look at some things we believe will be important come 2016. Here are some of the things we’ll be keeping an eye on in the upcoming year:

  •  The continued rise of advertising – The importance of advertising on social media will continue to grow throughout 2016, as social media will become more “pay to play” than before. The good news is that ad targeting will keep getting more drilled down, resulting in more effective ad campaigns.
  • Periscope – The live broadcasting app owned by Twitter will be a huge part of social media in 2016. It has been used in the obvious ways – news and sporting events – but in 2016 it will replace video in some cases to create an exclusive feeling for content.
  • User-generated content – We will continue to see a rise in the use of user-generated content for social media, especially for retail brands. Customers trust the word of other consumers far more than the brand, so creating a trust based on how other customers feel and interact with your brand will be vital.
  • Quality over quantity – Create quality posts with thought and strategy behind them instead of large quantities of simple posts that don’t provide quality information or contribute to your overall brand strategy.
  • A move away from clickbait-type headlines – The backlash from “You’ll never believe what happened next…” type headlines will grow on Twitter and Facebook. In 2016, we’ll see a shift from headlines written for clicks back to informative headlines that rely on the piece’s quality.
  • Expanding integration of e-commerce – Everywhere you look on social media you can find one-click buying and donation buttons. This proliferation of e-commerce on social media channels will continue to expand throughout 2016. The real question to determine their success will be if people trust the security behind these easy shopping shortcuts or not.

What do you predict will be the social media trends during 2016? Let us know in the comments.

Clickbait: What Is It and Should You Use It?

Clickbait, the use of eye-catching internet headlines to obtain clicks, has become increasingly popular, and you can thank websites like BuzzFeed and Upworthy.

Both websites use clickbait in slightly different ways:

Upworthy uses headlines with phrases such as “you’ll never believe what happens next” or “check out what happens when…” The link usually takes visitors to a video that actually is interesting, thus creating a piece of shareable content, which can then go viral on Facebook.

BuzzFeed, on the other hand, relies on lists and GIFs to get a point across. These “listicles,” usually are about silly or mundane things, but they are funny or relatable, so guess what?  People share the articles on Facebook.

Should you emulate the BuzzFeed/Upworthy model for your own content?

Not entirely, but there are some lessons to be learned from the use of clickbait that you can, and should, use for your own content:

  • Headlines matter. If your headline doesn’t pique one’s interest, no one is going to click to read your article, no matter how great the piece may be.
  • Use numbers in headlines. It might not follow AP Style, but people can’t resist reading “7 ways that…” or “9 times that…” style headlines.
  • Shareable content is important.  For your content to go “viral,” it must be worthy of sharing with readers, friends and followers.

The key difference is that you still need to craft quality content for people to read once they click through. Otherwise, they won’t continue to read your material, regardless of the headline. Lastly – please, no cat GIFs on your company blog.