There are many ways to connect with your customers – direct mail, social media, emails, e-newsletters and more. E-newsletters are always a good choice – if done right, they are unobtrusive and allow customers to view information that is pertinent to them, meaning you are connecting with those who are actually interested in your product or services.
• Choose informative, appropriate and concise titles.
• Personalize – most e-newsletter services offer easy ways to add customer names and other personal details to e-newsletters to make subscribers feel valued.
• Target your audience with relevant and interesting content.
• Review your e-newsletter reports and statistics to see how you can improve your content, delivery times, etc.
• Include contact information and social media links.
• Add pictures and outside links.
• Make your e-newsletters too text heavy. If you have a lot of information to convey, include the basics in the body of the e-newsletter and offer links to more information.
• Send to people who haven’t signed up to receive them, it’s spam and you can get in trouble with the service you’re using.
• Make it hard to unsubscribe – in an ideal world, no one would unsubscribe from your list, but the process needs to be easy for those who’d like to.
• Send too often – once a week or less is preferable.
• Send just to send one – make sure you include relevant content.
Do you distribute e-mail newsletters? Comment and let us know if you have more tips to add.