Why produce a video? That’s a question that’s been asked by/within companies for a long time. “Give me one good reason why I should spend the money to make a video of my business…” remains a frequently-heard CEO challenge.
Well, there’s more than one reason! A quality video is one of the best marketing tools that a business can have when competing with other companies for clients or projects. A well-produced video can be used as:
- An introduction to your company designed to attract potential new clients
- A reintroduction for absentee clients who need a reason to become active clients again
- A stronger, more memorable impression of your company and its services
- Company collateral when prospecting for new business
Truthfully, some of the reasons for not making a corporate video in the past—high cost, slow turnover and viewing restrictions— were quite valid, but today’s digital age has radically changed many of the standard steps involved with making a corporate video. High quality videos can be shot on many devices and edited (with voice-over) on a laptop, and former month-long projects have been reduced to several days.
Long gone are the days of VHS tapes/players—videos now can be watched on the internet, PCs, laptops, smartphones and tablets, making it easier to present and distribute your content.
We’ll explore the type of content that should be included in company videos in a future blog post. In the meantime, contact us if you want to learn more about creating a video for your business/organization!