2016 is almost here! At Yearick-Millea we’re starting to map out next year’s social media strategy for our clients and taking a look at some things we believe will be important come 2016. Here are some of the things we’ll be keeping an eye on in the upcoming year:
- The continued rise of advertising – The importance of advertising on social media will continue to grow throughout 2016, as social media will become more “pay to play” than before. The good news is that ad targeting will keep getting more drilled down, resulting in more effective ad campaigns.
- Periscope – The live broadcasting app owned by Twitter will be a huge part of social media in 2016. It has been used in the obvious ways – news and sporting events – but in 2016 it will replace video in some cases to create an exclusive feeling for content.
- User-generated content – We will continue to see a rise in the use of user-generated content for social media, especially for retail brands. Customers trust the word of other consumers far more than the brand, so creating a trust based on how other customers feel and interact with your brand will be vital.
- Quality over quantity – Create quality posts with thought and strategy behind them instead of large quantities of simple posts that don’t provide quality information or contribute to your overall brand strategy.
- A move away from clickbait-type headlines – The backlash from “You’ll never believe what happened next…” type headlines will grow on Twitter and Facebook. In 2016, we’ll see a shift from headlines written for clicks back to informative headlines that rely on the piece’s quality.
- Expanding integration of e-commerce – Everywhere you look on social media you can find one-click buying and donation buttons. This proliferation of e-commerce on social media channels will continue to expand throughout 2016. The real question to determine their success will be if people trust the security behind these easy shopping shortcuts or not.
What do you predict will be the social media trends during 2016? Let us know in the comments.
As 2015 comes to a close, we’re taking a look at recent trends and new technologies that we can incorporate into our clients’ public relations plans for 2016. The industry has certainly gone through quite a transformation in recent years due to the growth of social media, and that plays a strong role in the strategies being used in the PR world as well. What developments should be most prominent in the coming year? Here are a few that we believe will support PR efforts throughout 2016.
- Where do most people receive information these days? Whether checking email or social media sites, our digital devices – cell phones, tablets, etc. – are the center of our lives for communication and they’ve become instrumental in spreading news. This past spring, Google began using mobile-friendliness as a ranking signal that ultimately means that those sites not optimized for mobile would be ranked lower and lower. The push from Google will force companies to develop mobile-friendly content, so responsive design and embedded videos will become standard and expected. Use this technology as a way to connect with your audience and the billions of mobile-device users anywhere and at any time.
- Visual elements tell a story and add emotion, prompting your audience to drive the visibility of your message. Educational and instructional videos are great tools to provide to a customer, perhaps based on a new product or service being offered. In fact, the videos that are gaining popularity are actually user-generated videos, not necessarily those that are finely produced and staged. We all have access to quality cameras through our phones now, which create more meaningful videos and photos.
If sending a press release, make sure that a photo, logo, infographic, or video is included as well. Those types of visuals engage reporters and increase the likelihood of landing placements in print, but especially online. Since PR and social media efforts typically tend to support one another, visuals are also great tools to carry over onto social sharing sites such as Facebook, Twitter, and LinkedIn.
Take the time to evaluate what tools worked for you in 2015, and don’t be afraid to take some risks in 2016! Whether your business is B2B or B2C, working in fresh, new strategies will help make your business relevant.