Ah, the hashtag. The little symbol that’s popping up everywhere from Twitter to Facebook, Instagram to Pinterest. It even appears in places it shouldn’t from time to time. Like text messages.
The idea of the hashtag is to help people discover content on various social media platforms –They’re search terms for social media that can be used to identify events, categorize posts or ask questions. As a business, you can use them to find new customers, answer questions about your product or service and get involved in online conversations with your audience.
The use of hashtags by brands is an art. So, how do you know if you’re doing it properly? Here are our top tips for using hashtags to your advantage:
1. Choose Wisely: Hashtagging random or generic words won’t really get you anywhere – Consider what your message is and who you’re targeting. Remember, hashtags are designed to help people discover content. Ask yourself, how will using this hashtag help people find you, and your product, service or event, down the road?
2. Hashtag Lightly: #There #Is #No #Reason #To #Hashtag #Entire #Sentences. Not only is it difficult to read, but it defeats the purpose of the hashtag entirely. If you want to use hashtags in your social media, choose one or two that are relevant to the message you’re sharing.
3. Try Them Out: Not every word or phrase lends itself to becoming a hashtag. Before disseminating content with hashtags to your audience, test them on the platform you intend to use to get a sense of the current conversation around those terms. This can be done using the search function on the platform.
When implemented properly, the hashtag can be one of the most useful tools in your social media marketing arsenal. Using hashtags not only enables you to find current and potential customers to engage online, it also could help them find you.
Stay tuned for The Art of the Hashtag Part II where we’ll talk about implementing hashtags as part of your social media marketing strategy – Including where and how you can use them to the benefit of your brand.