Twitter can be a tricky for brands, finding what content suits your audience the best takes time, planning and commitment to a solid strategy.
We think these brands exemplify using Twitter perfectly; some are always on top of current events, and some are just down right hilarious, but all three know what appeals to their audience. So without further ado, some of our favorite brands on Twitter:
They must have one killer graphic design team because they are constantly tweeting new photos based on current events with the famous cookie added in.
The newest addition to this Twitter strategy is their use of Vine, which they used on Halloween to create #OreoHorrorStories, parodies of famous horror movies with Oreos as the star – with titles such as “The Spilling” and “Night of the Bitten Cookie.”
But the one tweet that perfectly illustrates their use of current events is this one from the Super Bowl this past year:
Taco Bell and Old Spice
Both of these brands use wit and humor to reach their primarily male-dominated, twenty-something audiences. This interaction between the two accounts is a great example of using humor in a way that appeals to your audience:
Remember, what works for one brand does not necessarily work for the other. The best way to tackle Twitter is to think about who makes up your audience and why you are tweeting to engage them, then go from there and plan your strategy. It takes patience and commitment but it can pay off in a big way for your brand.