FEATURE ARTICLES
Y-M writes by-lined technical articles and feature stories for PPG, which the agency works to place in major trade magazines covering the architectural and industrial coatings industries.

FALLINGWATER MEDIA EVENT
Working with PPG, Y-M coordinated a national trade and media event at Fallingwater to herald the use of sustainable PPG architectural coatings and paints in the famous building’s restoration. More than 300 architects and editors attended.
COMPANY NEWS AND PROMOTION
Weekly, monthly and sometimes daily new product releases, technical articles, case studies and industry position papers are critical to promoting PPG products and technical expertise. Y-M researches and writes these pieces, then tracks media placements and provides regular performance reports to the company.
INDUSTRY WHITE PAPERS
Working with technical and marketing personnel from PPG, Y-M writes and published white papers related to product performance, sustainability and other issues for architects and specifiers.