PODCAST
Y-M secured a speaker for the CSI trade show to represent the Council. That hour-long presentation was then converted into a podcast which was posted to the Council’s website.

CONTINUING EDUCATION KIT
Y-M has written and produced 5 CEUs for the Council which appeared in such publications as Architectural Record and Interiors and Sources.
COLLATERAL MATERIAL
To promote the sustainability of hardwoods, Y-M developed a number of educational marketing materials.
PRESS CLIPS
Y-M has conducted an on-going media relations program for more than 15 years with hundreds of trade publications. Through news releases, feature stories and editorial assistance, the Council’s message has been widely disseminated.
SOLUTION KIT
A specifying tool on American hardwoods and their sustainability, nearly 20,000 Sustainable Solutions sample kits have been distributed to architects, interior designers and students.
TRADESHOW BOOTH
The Council’s popular, seven-flitch hardwood display has been seen by tens of thousands of visitors at trade shows.