Social Media

The Challenge
Pleotint, a window glazing company headquartered in Michigan who manufactures an adaptive window technology, called Suntuitive® interlayer, wanted to launch an integrated social media campaign that would grow their online audience, both on social media and their website, to ultimately drive new business for the company.

The Strategy
To increase Pleotint’s exposure on social media, we created a multi-platform campaign strategy, including Facebook, Twitter, Google+, LinkedIn and a blog on Pleotint’s website. The content strategy was to position Pleotint as an expert not only in windows and glazings, but also in green building and energy efficiency, to target Pleotint’s potential customer base of architects and green builders. We also utilized Facebook advertising to get the most out of our Facebook campaign and drive traffic to both the Facebook page and the website.

The Results
During the 2013 campaign, from the launch on October 1 through the end of the year.

  • Over 1000% increase in Facebook fans
  • 14% increase in Twitter followers
  • Increased web traffic