The 10 Criteria of Successful B2B Advertising A “Copy Chasers” Critique 17 Years Later I was going through old files the other day when I came across a B2B ad our firm submitted to Copy Chasers in 1997. In the pre-blogging days of the Internet, Copy Chasers was a regular feature in Business Marketing magazine that critiqued B2B ads submitted by … Read more
Clickbait: What Is It and Should You Use It? Clickbait, the use of eye-catching internet headlines to obtain clicks, has become increasingly popular, and you can thank websites like BuzzFeed and Upworthy. Both websites use clickbait in slightly different ways: Upworthy uses headlines with phrases such as “you’ll never believe what happens next … Read more
Dove's "Armpit of America" ad wasn't a hit with New Jersey residents. Was it out of line or clever? Thoughts? http://t.co/i6OqIfRQnZ
Featuring larger photos and different font, Facebook's News Feed redesign will begin rolling out later this week. Do you like the basic changes or would you have preferred a bolder update? ... See MoreSee Less
Yearick-Millea submitted this ad to Business Marketing Magazine's "Copy Chasers" section--which critiqued submissions based on its criteria of successful advertising--17 years ago. See how the ad fared and if those rules are still tried and true. What do you think? ... See MoreSee Less
Advertising, Yearick-MilleaThe 10 Criteria of Successful B2B AdvertisingMarch 7, 2014John MilleaA “Copy Chaser” Critique 17 Years LaterI was going through old files the other day when I came across a B2B ad our firm submitted to Copy Chasers in 1997. In the pre-blogging days of the Internet, Copy Ch...